• Marie Claire is supported by the audience. When you make a purchase using the links on our website, we may earn commissions on some of the items you choose to purchase.

  • These products have become a key part of our makeup routine …

    If you’ve read our guide to the best vegan skin care brands, you’ll know that vegan beauty is growing, and makeup is no exception. In the past, it was almost impossible to find good quality makeup products that would be vegan and without cruelty, but fortunately all of this is starting to change.

    That’s why we’ve put together our favorite vegan makeup brands for shopping, including our regular products that we think everyone needs to try. We have tested all these brands ourselves and we can confirm that these products really justify the fuss.

    There’s everything – from the best foundation, the best lipstick and the best mascara, so you can keep your makeup routine vegan at every step. Enjoy…

    Top Vegan Makeup Brands:

    1. The beauty of KVD

    KVD Beauty celebrates individual expression and is inspired by the artistry of tattoos. The brand boasts an amazing selection of high-quality make-up products, such as the all-encompassing Good Apple Foundation balm and the best-selling Tattoo Liner. All products are 100% vegan and the brand is also recognized by PETA and is not cruel.

    Marie Claire recommends:

    KVD Beauty Good Apple lightweight all-purpose mask, £ 23 | Shoes
    This long-wearing, wrinkle-resistant mask provides the same moisturizing finish as the legendary Good Apple Foundation. Highly concentrated InterLace pigments smooth the skin for imperceptibility.

    See offer

    KVD Beauty Tattoo Liner Trooper Black, £ 19 | Shoes
    If you are struggling with winged eyeliner, this product is just for you. The water-resistant liquid formula ensures all-day wear, and the nozzle applicator is perfect for creating ultra-precise lines.

    See offer

    KVD Beauty Everlasting Liquid Lipstick £ 18 | Shoes
    This long-wearing, high-pigment liquid lipstick provides a smooth, matte finish and light comfort all day long. The creamy, rich color formula glides through the lips as easily as the gloss, but dries to a true matte color that feels weightless.

    See offer

    2. Rare beauty

    Selena Gomez founded Rare Beauty back in 2020. The star’s mission was to help everyone celebrate what makes them exceptional and break down unrealistic standards of perfection. The carefully crafted line (which is vegan and cruel) aims to redefine the meaning of beauty by offering products that embrace individuality and can be said to be obsessed.

    Marie Claire recommends:

    Rare beauty always optimizes the shining primer, £ 13 | Space NK
    Give your skin a glow from the inside with Always an Optimist Illuminating Primer. Enriched with ultra-fine pearls, it helps to smooth, moisturize and lighten the complexion.

    See offer

    Rare beauty is always an optimist “4 in one fog”, £ 23 | Space NK
    You can use this face mist to prime your skin or apply makeup. This helps give the skin a healthy glow and also reduces the appearance of fine lines, wrinkles and dark circles.

    See offer

    Rare Beauty Soft Pinch liquid blush, £ 19 | Space NK
    We love to use liquid blush in the spring and summer, and this Rare Beauty is our new favorite. Thanks to its light formula and long-lasting color pigments, it gives color and wears all day long.

    See offer

    3. Milk makeup

    Milk makeup is designed to start with good ingredients and turn them into effective formulas. Results? Easy to use makeup that is 100% vegan and cruel. It’s that simple.

    Marie Claire recommends:

    Matte bronze for milk makeup, £ 18 | Cult beauty
    Creamy and blended with long-lasting power, this bronze is enriched with many moisturizing ingredients that promote healthy, dewy skin. Trust us, a natural-looking matte finish will help you achieve this on a daily basis.

    See offer

    Milk Makeup Bionic Blush, £ 21 | Cult beauty
    This product is much more than just blush. The weightless liquid formula is designed to be constructed but in smooth contact with the skin. It contains a blend of skin-loving ingredients that deeply moisturize and increase elasticity.

    See offer

    Milk Makeup Hydro Grip Fixing Spray £ 17 | Cult beauty
    For make-up, just look for Hydro Grip Spray. The blue layer is for adhesion and the green layer is for glow. The benefits last for up to 12 hours, drizzle throughout the day to revitalize and enhance your radiance.

    See offer

    4. Author

    We recently tried Tanya Burr’s makeup line Authored and couldn’t believe the results. The goal of a future-oriented brand is to encourage you to live the way you want, with a range of products designed to make you feel like I am at the beginning of the day. The author is vegan, without cruelty, and has even marketed a 100% recyclable, all-aluminum chamber and lid for mascara and eyebrow gel. Great, right?

    Marie Claire recommends:

    Tinted moisturizer, £ 28 | Author
    This tinted moisturizer provides a soft matte finish that lasts all day. It is enriched with many skin-loving ingredients that help protect against delayed sun-induced skin damage.

    See offer

    mascara, £ 20 | Author
    Authorized mascara adds length and volume and is designed to stay in place and not slip throughout the day. For a natural effect, use one coat or more.

    See offer

    Lip balm, £ 16 | Author
    This nourishing lip balm contains coconut oil and shea butter, which softens, protects and deeply moisturizes, cannabis oil soothes and rejuvenates, and passionflower oil, which is rich in vitamin A, promotes cell regeneration.

    See offer

    5. Rose Inc

    A partnership between Rosie Huntington-Whiteley and biotechnology company Amyris, Rose Inc. leverages sustainable innovation and nearly two decades of experience in the makeup chair. The brand takes a dual approach to beauty – instant results and long-term skin care, and all products are vegan and cruel.

    Marie Claire recommends:

    Rose Inc Skin Enhance Radiant Tinted Serum £ 36 | Space NK
    This moisturizing tinted moisturizer reduces the appearance of fine wrinkles and maintains a smoother skin texture. The coating alone blends the imperfections and gives a spray look with shining light.

    See offer

    Rose Inc Blush Divine Radiant Lip & Cheek Color £ 23 | Space NK
    Create a pink glow with Rose Inc lip and cheek color. This multifunctional, highly pigmented cream dissolves in the skin and creates a youthful lip and cheek color.

    See offer

    Rose Inc Satin Lipcolor Rich Refill Lipstick £ 22 | Space NK
    Apply a lasting and weightless lipstick using Rose Inc Refill Lipstick, which is rich in active ingredients to help moisturize and puffy lips. What more could you want?

    See offer

    6. Hourglass cosmetics

    Hourglass is known for its innovation and commitment to reinventing luxury cosmetics. The ambient lighting palette made us fall in love with this brand and we have loved all their products ever since. Since its inception in 2004, Hourglass has been a non-cruel brand opposed to animal testing. Although much of their collection was already vegan, they pledged to replace some of the animal by-products in some form and by 2020. became 100% vegan.

    Marie Claire recommends:

    Hurglass Vanish Seamless Foundation Stick £ 45 | Cult beauty
    Combining concealer coverage, fluid smoothness and powder weightlessness, this long-wearing, water-resistant formula ensures a perfect, full, unobtrusive coverage.

    See offer

    Hourglass ambient lighting palette, £ 61 | Cult beauty
    Thanks to innovative “photoluminescent technology”, this palette captures, scatters and softens ambient light, filtering out harsh rays to blend imperfections, pores and wrinkles. This makes the skin look softer, more youthful and beautifully lit from the inside.

    See offer

    Hourglass Arch Eyebrow Pencil £ 33 | Cult beauty
    Much like a base stick, this clever formula combines powder, pencil and waxy eyebrow products to create fuller, brighter eyebrows in one easy step.

    See offer

    7. Tropical

    We are big fans of Tropic because all of its ingredients are sourced from sustainable sources to deliver fresh produce that is pleasing to your skin. The 100% brutal and vegan brand offers a wide range of skin care, hair care, makeup and other products. We enjoyed everything we’ve tried so far.

    Marie Claire recommends:

    Illuma light emitting concealer, £ 18 | Tropical
    This light-emitting formula not only reduces and hides darkness under and around the eyes, but is also full of collagen-boosting algae extract and vitamin E, which nourish and firm the skin, making it look smooth and silky.

    See offer

    Your eyes are full of shadow, £ 8 | Tropical
    These richly pigmented powders are preservative-free and can be used even for sensitive eyes. When pressed firmly to keep from falling, these effective eye shadows feel velvety, blend beautifully and lay out.

    See offer

    Lipstick £ 14 | Tropical
    Tropic is the longest lasting lip formula of all time, these smeared spots last all day. We like this bright shade of red for a serious statement.

    See offer

    Leave a Reply

    Your email address will not be published.