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The best affordable beauty brands, according to our beauty editor
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  • As a beauty editor, I’m lucky enough to be able to try some really fantastic products that are more expensive. I’m talking a lot of numbers. While there are many that I think are worth investing in (if you have the money) – Augustinus Bader, Diptyque, Westman Atelier to name a few – these are the more affordable beauty brands that I keep coming back to and recommending. to friends and family.

    These are the brands that mean I can happily make someone a beauty shopping list and know that it won’t bankrupt them for the rest of the month, but will help them through their beauty woes.

    So here’s my beauty editor-approved list of affordable beauty brands that I always trust for my skin, makeup, and hair care.

    1. Nivea

    It’s an unpretentious, household name brand that you can always rely on. He doesn’t try to be anything other than what he is. It’s the body collection that I’m really impressed with – I love their gentle and caring shower gels, body creams that nourish in seconds, and the children’s sunscreen is a winner.

    Nivea body lotion rich nourishing, RRP £5.99 | Shoes
    No matter how many beautiful luxury body creams I try, I always always back to Nivea. It’s the perfect everyday body lotion – I use it in the morning before I get dressed (absorbs lightning fast) and in the evening after my bath. I never worry about how quickly I finish a bottle because it’s affordable.

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    2. Body shop

    The Body Shop is a brand that I, and I’m sure many of you, grew up with. I bought my first makeup products from The Body Shop. Kohl eyeliner and some eyeshadow sticks, I thought I was the height of cool. Since then, the brand has grown. Fun and fruity body products are still available, but skin care should be a special focus.

    The Body Shop Vitamin C Glow Cleansing Polish, £12
    The brand recently launched a really budget-friendly Vitamin C range, which includes this Daily Glow Cleansing Polish. The gel cleanser is infused with jojoba microbeads and perlite (which is made from volcanic glass) to provide a gentle glow-revealing exfoliation. It’s the perfect way to start the day.

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    3. L’Oréal Paris.

    When in doubt, go to L’Oreal Paris. The iconic French brand has a huge research and development team that is constantly developing new and exciting formulas, delivery systems and brand new products. This range of cosmetics, hair and skin care products is affordable, with prices never exceeding £30.

    L’Oreal Paris Elvive Hydra Hyaluronic Acid Shampoo, £5.99 | Feelunique
    It wasn’t until I highlighted my hair that I saw the benefits of this shampoo. While not technically one of the best purple shampoos out there, it made my color sing. This is because my hair was so dry from coloring that the hyaluronic acid in the formula, as well as the soft lilac tint to the shampoo, gave it the hydration and color it really needed.

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    4. CeraVe

    If I had a pound for every time I recommend CeraVe to friends and family, I think I could go on holiday to the Maldives twice a year. It’s not the prettiest packaging, and it doesn’t have a particularly sexy name, but boy, does this skincare brand make an impression. If you’re looking for simple products to add to your skincare routine that deliver results, look no further.

    CeraVe Blemish Control Cleanser, £10 | Shoes
    I haven’t tried the latest Blemish products because I’m a dry skin girl. However, I have already sent the link to my cousin and a friend who both have spotting on a regular basis. I don’t mind recommending it without testing because I trust the brand and really trust its prices.

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    5. Maybelline

    Nothing washes off mascara like Maybelline. I always tell anyone who will listen that if you want spend some money on mascara, then definitely do it, but you really don’t to have to Whether you want length, volume, lift, waterproof, curl, definition or volume, Maybelline mascara is for you.

    Maybelline Lash Sensational Sky High Cosmic Black Mascara, £11.49 | It looks fantastic
    My absolute favorite mascara is Maybelline Lash Sensational Sky High Mascara. This is Maybelline’s best mascara, let alone the best mascara. I’m not alone in thinking so, it’s the UK’s best selling mascara and the most viral beauty product on TikTok. The latest version of Cosmic Black delivers the darkest and most dramatic pigment yet.

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    6. Regular

    Arguably the brand that put affordable skincare on the map. There was a time when most of the industry and its customers thought you had to spend a lot of money to see real results, then The Ordinary came along and changed all that. So incredibly affordable and so effective.

    Regular Squalane Cleanser, £13.90 | Shoes
    One of the brand’s most popular Squalane Cleanser spends more time out of stock. It’s also one of Caroline Hirons favorite products. Praised for being suitable for all skin types and working morning, night, whenever you want.

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    7. Shiny

    Oh, Glossier, you had me at Boy Brow. The ultimate millennial beauty brand that changed everything. And did it without ever charging astronomical sums. A super minimalistic approach, it has a cult following that I’m definitely one of.

    Glossier Ultralip, £14
    I had a really hard time deciding which product to shout about, so I chose the one I currently use every day. Ultralip is a nourishing tinted balm with the color equivalent of a satin lipstick. I use the shade Villa and it looks like my lips but on a really good day.

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    8. Bleach London.

    I’ve been a Bleach London fan for as long as I can remember. The brand’s salon has been my go-to for years when I was much more experimental with my hair color. (I once had rainbow highlights.) Now that I’m 34, I’m a little less playful (but not completely joyless), so when I want something to dress up my hair, I always turn to London Colorists. The full range of products to care for colored hair are amazing and from £10 you’ll be bang for your buck.

    Bleach Rosé Shampoo and Conditioner, £7.50 each | Cult beauty
    These great shampoos and conditioners add color with every wash. They come in a variety of shades, but my heart will always be with Rosé.

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    9. La Roche-Posay

    When someone tells me they have a problem with their skin. First, I ask them to walk me through their current skincare routine and the exact products they use. Most of the time, that routine needs to be revamped and get back to basics. I then give them a shopping list of La Roche-Posay products and send them to the nearest Boots. The French drugstore brand helps soothe inflamed skin, especially for allergic, sensitive, blemish-prone or aging skin, and has the best affordable sun care on the market.

    La Roche-Posay Anthelios Pigment Correct SPF 50, £25 | Shoes
    My go-to is this daily facial sunscreen that I use as a base from around April to September. It’s pigmented enough to do the job of a foundation, but at the same time helps fight my pigmentation.

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    10. Garnier

    Garnier brought sustainability to the masses and democratized green. Its products are affordable, useful and kind to our planet. It continues to impress me and is a brand that has been in my life for many, many years.

    Garnier Summer Hydrating Body Hydrating Gradual Tan Moisturizer, £9.99 | It looks fantastic
    It all started with Summer Body, a gradual tan that I use every day to avoid looking like a ghost. Just a whiff and I know it’s summer. The best gradual tan.

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    By Sakshi

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